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Home » McAfee’s CTO on AI and the ‘cat-and-mouse’ game with holiday scams – Digiday

McAfee’s CTO on AI and the ‘cat-and-mouse’ game with holiday scams – Digiday

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McAfee’s CTO on AI and the ‘cat-and-mouse’ game with holiday scams – Digiday

Black Friday and Cyber Monday ushered in holiday shopping, but the jingle-jangle of AI has shoppers wrapped in worry about seasonal scams.In a recent survey conducted by McAfee, 88% of U.S. consumers think hackers will use AI to “create compelling online scams” during the holidays. Meanwhile, 57% expect scam emails and messages will be more believable while 31% think it’ll be harder to know if messages from retailers or delivery services are real or not. (The report includes answers from 7,100 adults surveyed this past September in the U.S., Australia, India, U.K., France, Germany and Japan.)Concerns about AI could also lead some to shop… 

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